To curate (cu-rate): To select, organize and present. We review hundreds of watch styles, designs, specifications and colors. Samples are ordered to determine look, feel and quality. After all of this, we select a watch that we think will be appreciated and enjoyed by watch enthusiasts. We buy in mass quantities in order to promote our York Watch Co. brand and offer to our customers at an extremely affordable price point. We hope you enjoy these watches as much as we enjoy selecting them for you.